• Own and deliver regional revenue and profitability at scale • Expand surgeon engagement, deepen account penetration, and accelerate procedural adoption • Convert company strategy into executable field plans that drive results quickly • Maintain direct involvement with top surgeons, key accounts, and strategic distributors • Hold the field accountable through disciplined forecasting, opportunity tracking, and performance tracking • Design and execute annual and quarterly regional growth plans aligned with company targets • Establish and enforce quotas, pricing discipline, inventory control, and execution standards • Identify underperformance early and take decisive corrective action • Continuously assess territory design, coverage, and distributor effectiveness • Provide real‑time market intelligence on competition, pricing pressure, and customer demands • Recruit and deploy high‑impact sales talent capable of performing in competitive markets • Personally coach representatives through consistent, demanding field engagement • Set clear expectations and drive accountability through metrics and results • Rapidly identify top performers and develop future leaders • Address performance gaps quickly—growth requires speed, clarity, and follow‑through