Director of Lifecycle Marketing

MarketingMarketingFull TimeRemoteLeadTeam 51-200Company SiteLinkedIn

Location

New York

Posted

21 days ago

Salary

$195.5K - $230K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

• Build and lead a high-performing Lifecycle Marketing team • Align senior leadership on a clear email vision and 12-month strategy • Define and establish a global brand email goal • Develop a 6-month lifecycle strategy • Design and execute automated, personalized lifecycle campaigns • Responsible for governing the overall health of the email program • Oversee external lifecycle partners

Job Requirements

  • 8-10 years leading high-volume and visionary brand lifecycle programs
  • Strong brand strategy expertise
  • 4+ years in management
  • ESP experience e.g. Iterable/Braze
  • Experience in driving expansion of channels beyond email like web, push notifications, sms and whatsapp
  • Experience managing Lifecycle at content-based consumer internet platforms is a plus.

Benefits

  • Benefits and perks also vary based on location.

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