• Develop and execute high quality social media strategies that reach, engage and grow our target audience across platforms. • Produce, ideate, and optimize original social content designed for platform algorithms and audience resonance. • Own social content calendar for planning and execution to maintain consistent posting. • Apply SEO (AEO) and keyword research to video titles, descriptions, tags, and web content to improve discoverability across search and platform recommendations. • Stay up to date with social platform algorithms, emerging trends, and best practices to maintain relevance and drive growth. • Experiment with organic growth tactics. • Track, analyze, and report on community engagement & performance metrics to inform strategies to increase followers and engagement