• Define and continuously refine Builder’s positioning as the AI product development platform, establishing a clear, durable, and differentiated narrative in the market. • Translate Context, Collaboration, and Trust into compelling enterprise value aligned to executive priorities such as velocity, capital efficiency, governance, and risk reduction. • Shape category language and competitive positioning against AI IDEs, AI prototyping tools, autonomous agents, and headless CMS platforms. • Own Builder’s analyst relations strategy, including executive briefings and proactive engagement with firms such as Gartner and Forrester. • Lead go-to-market strategy for major product releases, partnering with Product on packaging, pricing, and value communication. • Develop persona-specific messaging for engineering leadership, platform/frontend leaders, design system owners, product stakeholders, and marketing teams. • Equip Sales and Field teams with strategic positioning frameworks, executive narratives, objection handling, and competitive intelligence that increases win rates in complex enterprise cycles. • Establish clear ROI and value articulation that demonstrates throughput gains and engineering capacity recovery across Fusion and Publish. • Conduct win/loss and competitive analysis to continuously refine differentiation and messaging. • Act as a strategic thought partner across Product, Sales, Demand Gen, Content, and DevRel to ensure narrative alignment during product and market evolution.