• In this role, you will help develop, define, and partner with our teams to launch and scale patient activation and engagement at Heartbeat Health. You’ll identify where and why patients disengage; design and iterate programs and workflows to improve activation; and partner closely with the Clinical, Product, Marketing, Data, and Operations teams to turn insights into action. • Help build and launch a more programmatic approach to our patient activation and engagement, including working with the team to define scope, goals, and success metrics. • Analyze patient journey data to identify drivers of low activation and opportunities for improvement. • Design and help implement activation strategies across workflows, tooling, and patient communications. • Partner cross-functionally with Clinical, Product, Data, Growth, and Operations teams to influence roadmap decisions and operational changes. • Help develop scalable programs, playbooks, and processes to improve patient engagement and follow-through. • Help establish KPIs and reporting to measure activation, conversion, and program effectiveness. • Serve as the internal subject matter expert on patient engagement and activation best practices. • Test, iterate, and continuously improve activation and engagement strategies based on data and outcomes.