• Manage all aspects of user and license management, including creating/deactivating user accounts • Implement configuration changes, including custom objects, fields, record types, page layouts • Perform regular data audits, deduplication, and cleansing activities • Create and maintain custom reports and dashboards • Design, build, and optimize business processes and workflows • Monitor system performance, install and test updates • Develop training materials and conduct ongoing user training sessions • Assist with the management and integration of third-party applications