• Optimize the end-to-end developer onboarding experience, reducing friction from sign-up to first successful implementation. • Identify drop-off points in technical setup flows and partner with Product and Engineering to improve clarity, guidance, and time-to-first-value. • Strengthen technical persona messaging for developers, architects, and technical decision-makers by translating complex capabilities into clear, value-driven communication. • Own key landing pages, such as the homepage, and the evolution of the website’s messaging architecture. • Partner with Web and Growth teams to optimize key conversion journeys (trial sign-up, demo requests, upgrade flows). • Write and design email nurture campaigns to guide users through onboarding and support feature adoption, self-service conversion, and customer retention goals. • Partner with the Data team to analyze patterns in PLG user behavior and identify areas of dropoff or opportunities for improvement. • Drive A/B tests for website, in-app experiences, email communications, onboarding flows, monetization prompts, and feature announcements. • Plan and execute in-app messaging (feature announcements, tooltips, banners, modals, onboarding flows). • Improve onboarding flows across key user segments.