• You are primarily responsible for Activation & Onboarding analytics, while also helping optimize the customer journey through Retention (e.g., upsell, fintech, retention). • Meet regularly with Activation & Onboarding stakeholders to deeply understand their data needs and translate technical metrics and analyses into actionable recommendations to drive business impact. • Develop and maintain core Post-Sales data models and pipelines using SQL and dbt to ensure data accuracy and reliability for all reports. • Build, automate, and maintain dashboards and reports in our BI tool (Sigma) to track key Post-Sales KPIs, providing the Activation & Onboarding and leadership teams with the insights they rely on. • Own and maintain weekly business review (WBR) source files and underlying data pipelines, ensuring business leaders receive validated, goal-aligned reports.