• Responsible for increasing order and scan volume across all modalities from referring providers in their assigned geographic territory. • Analyzes physician referral patterns to develop customer-level marketing plans. • Identifies opportunities to increase scan volume with existing referrers and/or developing new referral channels. • Cultivates strong relationships with top strategic referrers. • Ensures that customer’s needs are met and communicates any service deficiencies to the Operations Team. • Prospects and targets new referrers based on market trends and conditions. • Analyzes marketed account referral patterns. • Works in conjunction with territory Physician Sales and Operations leadership to establish realistic customer and territory plans. • Implements targeted community outreach programs.