• Build and execute a strategic territory plan to achieve sales goals • Identify, qualify, and pursue new opportunities within manufacturing, MRO, government, and OEM customer segments • Maintain and expand relationships with existing customers to support repeat business and long-term partnerships • Assess customer needs and recommend appropriate electrical testing products and solutions • Deliver professional product presentations, demonstrations, and proposals • Negotiate pricing and commercial terms within established guidelines • Manage the full sales cycle: lead generation, pipeline management, forecasting, and order coordination • Partner with internal teams (marketing, engineering, customer support) to ensure customer satisfaction before/during/after sale • Keep accurate CRM records of activity, customer interactions, and forecasts • Monitor market activity, customer trends, and competitor insights to inform sales strategy • Represent the company at trade shows, customer meetings, and industry events