• Own and execute the company’s brand strategy, messaging, and visual identity across all channels. • Manage HubSpot CRM as the central marketing and sales enablement platform, including pipeline visibility, lead nurturing, and reporting. • Develop and publish content across website, blog, social media, and email channels to drive engagement and support SEO and AEO goals. • Lead SEO and AEO strategy to improve organic search rankings and AI-driven search visibility. • Plan, execute, and optimize multi-channel digital campaigns, including search, social, display, and email. • Build and manage email marketing workflows, segmentation, automation, and A/B testing within HubSpot. • Track and report on key marketing metrics using tools such as Semrush, HubSpot, and Google Analytics. • Collaborate with sales, leadership, and operations to align marketing with pipeline and retention goals.