• Generating proposals, preparing sales quotations and presentations, planning customer meetings, and demonstrating equipment capabilities on PoC products in your assigned territory. • Maintaining satisfactory after-sale relationships. • Penetrating competitive accounts and communicating current market intelligence back to the business, along with field concerns, issues and requirements. • Providing leadership in market analysis and development/execution of strategies and action plans to drive PoC Ultrasound sales. • Prospecting for new customers and business in addition to growing and maintaining our existing customer portfolio. • Quarterly and annual achievement of multiple sales and revenue targets. • Development of long-term customer relationships coupled with the ability to identify and capitalize on opportunities that immediately satisfy customer needs. • Utilizes in-depth knowledge of own and others sales territory, product lines, markets, sales processes or customer groups and uses analytical thinking and commercial experience to execute policy/strategy. • Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market. • Ability to prioritize information for decision making. • Uses technical experience and analytical thinking. • Uses multiple internal and limited external sources outside of own teams to arrive at decisions.