• Lead social media strategy and execution for gaming marketplace initiatives, ensuring alignment with overall brand voice, social strategy, and business objectives. • Partner cross-functionally with Marketplace, Product Marketing, and Integrated Marketing teams to translate priorities and campaign goals into actionable social plans. • Develop strategic briefs and content recommendations that guide creative teams in producing culturally relevant, high-performing social content. • Manage day-to-day social operations, including content planning, editorial calendar oversight, copywriting, publishing, community engagement, and light moderation. • Identify and activate timely cultural trends, platform innovations, and creator ecosystem opportunities to drive authentic audience engagement. • Create and elevate content at scale, highlighting creators, user-generated content, and community moments to increase discovery and sustained interest. • Track, analyze, and report on social performance metrics, leveraging data-driven insights to optimize campaigns and demonstrate measurable impact against business goals.