• Drive the campaign calendar, ideating on ways to position quince products and continuously test messaging to improve performance • Align with the merchandising team to highlight key product launches and plan around stock levels • Own merchandising and product curation in all of our campaign messaging to balance catalogue exposure and revenue performance • Work with the creative and brand teams to develop beautifully designed and compelling messaging that adds value for the customer • Own the creation and optimization of all campaigns to ensure beautiful, consistent design and on-brand copy that speaks to the quality of our products • Set up a multitude of tests across email, SMS, and push to drive statistically significant improvements in CTR and Revenue • Work with the data science and engineering teams to create personalized messaging for each customer at scale using product recommendation algorithms • Create a library of best-in-class messaging templates through consistent, rigorous testing to improve CTR, Rev per View, and Rev per Message • Develop segmentation strategy and align marketing calendar to reach each segment with highly relevant messaging