• Own integrated product execution across all physical Product at Ketone-IQ — including consumables, packaging, retail merchandising, and branded materials — guiding project initiatives from concept through commercialization. • Define and manage launch plans, dependencies, and decision gates to balance speed, cost (COGS), quality, and operational feasibility. • Drive alignment across Product, Marketing, Sales, Creative, Quality, and Supply Chain, ensuring clarity of ownership and momentum across complex initiatives. • Ensure downstream needs of GTM Teams (Sales, E-commerce, and Marketing — e.g., product pages, creative assets, sales materials, and operational readiness) are considered early and sequenced appropriately. • Partner with stakeholders post-launch to monitor Product performance metrics and identify optimization opportunities, upgrades, cost-savings, and operational improvements. • Design and maintain scalable systems for project tracking, documentation, and cross-functional visibility (e.g., Notion; PJM tools like Asana, Smartsheets, Instagantt, Google Suite). • Build clear, repeatable workflows for product development, specification management, packaging changes, and commercialization that enable teams to move faster without sacrificing rigor. • Lead RFPs and supplier sourcing/evaluation for packaging, merchandising, merch, and other physical components, assessing options across cost, quality, scalability, sustainability, and risk. • Jump into high-priority initiatives as needed — especially where structure, coordination, and execution are required to unblock progress.