• Serve as the lead strategic advisor for a dedicated portfolio of clients, developing and managing comprehensive omni-channel marketing plans that achieve their business objectives. • Oversee the setup, launch, and daily optimization of programmatic campaigns across DSPs. • Monitor performance against client KPIs, providing insights and recommendations for improvement. • Work with other departments to ensure the execution of various core and mail offerings. • Develop innovative strategies that connect digital behavior with offline actions. • Act as the internal and external expert on our omni-channel platform. Troubleshoot programmatic ad serving issues, data discrepancies, and direct mail integration challenges, liaising with technical teams as needed. • Prepare and present unified performance reports and Quarterly Business Reviews (QBRs). Analyze data from all channels to provide a holistic view of performance, focusing on online-to-offline attribution and overall return on investment. • Identify and pursue opportunities to expand client relationships through upselling, cross-selling, and the introduction of new omni-channel solutions. • Collaborate closely with the Sales team to ensure revenue growth and client retention. • Other duties as assigned.