Unlock Health
The New Leader in Healthcare Growth Marketing
Sales Enablement Director
Location
United States
Posted
42 days ago
Salary
Not specified
5 yrs expEnglishSQL
Job Description
• Design and implement comprehensive training programs for sales team onboarding, ongoing education, reseller program and new product launches.
• Oversee training initiatives to address sales performance gaps, collaborating with Sales and Operations teams to develop tailored solutions.
• Co-develop and deliver, with Sales Leaders, ongoing education sessions focused on sales methodologies, best practices, and product knowledge.
• Put together and run training plans for Sales on New Product Launches, Existing Materials, and Consolidated USPs (unique selling propositions)
• Facilitate call reviews, pipeline review sessions, and sales SPIFF programs with Sales and Operations teams to foster engagement and improve performance.
• Build and maintain a Sales Playbook to standardize sales methodologies, processes, and best practices.
• Collaborate with Marketing and Product teams to develop high-quality sales materials (e.g., presentations, case studies, competitive analysis).
• Ensure that all sales enablement content is accessible, up-to-date, and aligned with sales objectives.
• Act as a strategic partner to Sales, Marketing, Product, and Customer Success leaders to align enablement programs with broader business goals.
• Ensure seamless coordination between teams to support new product launches, market campaigns, and strategic initiatives.
• Gather insights from customer calls, sales interactions, and competitive analysis to refine training content.
• Establishing the Outbound strategies for ABM based campaigns across LOBs, in tandem with Marketing & Sales.
• Collaborate with Marketing and Growth to translate healthcare, marketing, and technology trends into sales-ready insights, POV briefs, and competitive battlecards.
• Directly manage and develop the Sales Development Representative (SDR) team, providing clear expectations, ongoing coaching, and career progression guidance.
• Establish and maintain SDR operating rhythms, including activity targets, call coaching, outbound messaging standards, and QA processes.
• Own the onboarding and ongoing education program for SDRs to reduce ramp time and ensure consistent pipeline contribution.
• Build and refine the outbound motion, including sequencing, persona targeting, cadences, and messaging, in alignment with Marketing, ABM, and Sales leadership.
• Monitor SDR performance metrics (meetings booked, SQL conversion, pipeline contribution, activity productivity) and leverage data to improve processes and efficiency.
• Ensure tight Sales–SDR alignment through clear qualification criteria, smooth handoff processes, and real-time feedback loops.
• Recruit, hire, and retain high-performing SDRs while fostering a culture of curiosity, accountability, and continuous improvement.
• Oversee the adoption and optimization of sales enablement tools and platforms (e.g., CRM systems, content management platforms, learning management systems).
• Champion the use of AI and automation to scale personalization, insight generation, and efficiency in enablement content and outreach tools.
• Continuously evaluate and recommend new tools and technologies to improve sales efficiency.
• Define and track key performance indicators (KPIs) to measure the effectiveness of sales enablement initiatives.
• Use data to identify sales gaps, evaluate training impact, and refine enablement strategies.
• Leverage performance data to test and refine sales messaging and content, turning insights into improved communication tools and training programs.
• Provide regular performance reports to leadership, highlighting insights and areas for improvement.
Job Requirements
- 5-7 years of experience in sales enablement, marketing, or related executional role
- Strong storytelling and design instincts with the ability to make complex ideas simple and compelling
- Proficiency with AI tools that support content creation and personalization
- Experience producing a range of sales materials (decks, case studies, playbooks, briefs, one-pagers, etc.)
- Familiarity and experience with healthcare
- Excellent writing, editing, and communication skills
- Strong organizational skills with ability to manage multiple projects simultaneously
- Strategic curiosity, comfortable bringing insights and ideas to improve sales narratives and tools
- Self-starter mindset with a bias toward execution and delivering high-quality outputs quickly
Benefits
- Competitive Salary
- Health, Dental and Vision benefit packages to fit all types of lifestyles (FSA / HSA Options)
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- Pet insurance
- 401(K) with a generous company match program
- Flexible (Unlimited) Paid Time Off
- Paid Parental Leave
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
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