• Coordinate global and local events, including sponsorships, logistics, materials, vendors, and on-site support. • Manage approvals, contracts, and third-party execution to ensure high-quality event delivery. • Support execution and tracking of ABM campaigns in partnership with Sales and regional marketing teams. • Maintain target account lists, ensure accurate lead routing, and support persona-aligned messaging. • Manage lead intake and routing from campaigns, webinars, and events via CRM systems (e.g., Salesforce). • Track performance and prepare ROI reporting and internal updates for marketing and sales stakeholders. • Manage marketing vendors, timelines, budgets, and approvals to support efficient execution. • Collaborate cross-functionally to ensure alignment, consistency, and on-time delivery across initiatives. • Support social media promotion of GFN campaigns, content, and events in alignment with brand guidelines. • Prepare internal presentations and communications to support visibility into marketing programs and results.