Motive

Motive combines IoT hardware with AI-powered applications to connect and automate physical operations.

Marketing Manager, Public Sector

MarketingMarketingFull TimeRemoteTeam 1,001-5,000Since 2013H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

42 days ago

Salary

$84K - $116K / year

4 yrs expEnglish

Job Description

• Develop and implement targeted marketing programs aligned to Public Sector pipeline and revenue goals, including field events, government summits, webinars, associations, and partner initiatives. • Serve as the primary marketing point of contact for the Public Sector Sales team, ensuring tight alignment on priorities, messaging, and execution. • Plan and run multi-channel marketing programs including email, digital, social, thought leadership, and in-market events. • Draft and localize content for Public Sector audiences, including web pages, email campaigns, one-pagers, presentations, social content, and thought leadership. • Partner with Product Marketing to ensure messaging aligns with Public Sector needs, regulations, and value propositions. • Bring voice-of-customer insights back into the business to help shape positioning, product adoption, and future campaigns. • Manage Public Sector events, including owned activations, industry conferences, executive programs, and local government events. • Support partner co-marketing activities with integrators, resellers, associations, and solution partners serving government agencies. • Oversee pre-event planning, on-site execution, and post-event follow-up to maximize engagement and pipeline outcomes. • Travel as needed to attend events, support field activities, and collaborate with Sales. • Track and report on marketing program performance, including pipeline influence, lead quality, event ROI, and segment-level insights. • Identify what’s working and where to scale—continually optimizing for higher impact and stronger pipeline creation. • Collaborate with Sales, Demand Gen, and Marketing Ops to ensure data accuracy and follow-through on lead management.

Job Requirements

  • 4+ years of B2B marketing experience, preferably with exposure to Public Sector audiences or complex sales cycles.
  • Experience working with Public Sector agencies or government-focused marketing environments is a plus.
  • Strong project management skills with the ability to juggle multiple programs and stakeholders.
  • Experience owning campaigns end-to-end—from strategy, content creation, and execution to reporting and iteration.
  • Excellent writing skills with an ability to tailor content to highly regulated or technical audiences.
  • Strong collaboration skills and comfort influencing cross-functional teams.
  • Ability to work independently in a remote environment with a high sense of ownership and accountability.
  • Experience with events, associations, or field marketing is a plus.
  • Familiarity with government procurement cycles or compliance frameworks is a plus.
  • Willingness to travel for events, field programs, and internal team collaboration.

Benefits

  • Health insurance
  • Pharmacy benefits
  • Optical care benefits
  • Dental care benefits
  • Paid time off
  • Sick time off
  • Short term and long term disability coverage
  • Life insurance
  • 401k contribution

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