• Assist with the strategic direction of the Sales & Marketing Department • Identify sales targets, develop relationships and create new business opportunities • Develop and implement long-range sales and marketing strategies aligned with company goals • Conduct market research and competitor analysis to identify trends and growth opportunities • Build and maintain a robust sales pipeline; set quotas and monitor performance • Cultivate relationships with key clients and strategic partners to drive new business • Oversee creation and execution of marketing campaigns and promotional materials • Ensure brand consistency across all channels and campaigns • Establish and manage departmental budgets and forecasts • Analyze sales and marketing metrics to inform strategic adjustments • Lead, train, and mentor sales and marketing teams; conduct regular evaluations • Foster collaboration across departments including Product Development and Operations • Monitor customer satisfaction and implement strategies to improve retention • Represent the company at industry events and conferences to build brand presence