• Own and optimize a warm, existing book of business, including past clients, active conversations, referrals, and inbound opportunities. • Lead senior-level conversations around RFPs, scoping, pricing, and margin, both internally and with clients. • Drive opportunity strategy from first conversation through close, ensuring pursuits are well-qualified, thoughtfully positioned, and commercially sound. • Understand and plan around experiential buying cycles, long lead times, and seasonal/tentpole moments. • Serve as the primary owner of RFP responses and complex deal pursuits, partnering with Strategy, Creative, Production, and Account leaders. • Guide pricing and scope decisions to balance competitiveness with profitability. • Capture learnings from wins and losses to continuously refine approach. • Design and maintain structure around new business: playbooks, follow-up systems, task ownership, and forecasting. • Own pipeline reporting -ensuring leadership has clear visibility into opportunities and risk. • Improve consistency and discipline across how opportunities are tracked, prioritized, and advanced. • Proactively re-engage former clients and dormant relationships through thoughtful, timing-aware outreach. • Build long-term relationships rooted in trust, credibility, and deep understanding of client needs. • Partner with leadership to design the broader new business team structure, including how hunters, associates, PMs, or SDR-style support are deployed.