• Telephone and written contact with hotels (B2B) • Identification and outreach to relevant decision-makers (e.g., executive management, hotel management, Sales & Marketing, Revenue Management) • Qualification of contacts and scheduling appointments for our field sales representatives • Needs assessment related to CRM, digitalization and guest processes in hotels • Preparation of appointments, including a short briefing for the field sales team • Maintenance and documentation of all activities in the CRM system • Close collaboration with the field sales and sales teams