• Provide day-to-day support for HubSpot/RevOps “tickets” (user help, data fixes, troubleshooting, small workflow updates). • Maintain basic CRM data hygiene (deduping, required fields, lifecycle stage consistency) and reinforce pipeline discipline. • Assist with building and maintaining dashboards and recurring reporting for pipeline visibility, funnel performance, and lead-to-close conversion. • Support larger CRM/process builds that enable SMB & DSO scale (e.g., lifecycle workflows, lead routing, stage definitions, handoffs, SLAs)—typically in partnership with a GTM Ops lead. • Help document and roll out process/system changes so teams adopt them smoothly. • Own onboarding playbooks for new hires (reps + managers): checklists, ramp plans, certifications, and role-based learning paths. • Consolidate enablement resources across GTM into a clear, searchable source of truth (what to use, when, and why). • Maintain enablement asset hygiene: keep talk tracks, decks, one-pagers, battlecards, and process docs current; partner with SMEs in Product & Marketing to refresh content on a cadence. • Support enablement delivery: coordinate training, track completion, gather feedback, and iterate on materials to improve ramp and consistency. • Help standardize “how we sell” through repeatable playbooks (discovery, qualification, handoffs, deal stages) in collaboration with GTM leaders.