• Drive targeted outbound outreach into key verticals using account-based strategies • Build and test sequences, call scripts, LinkedIn messages, and emails tailored to real customer pain points • Lead first-touch discovery conversations to assess fit and demo readiness • Work closely with Account Executive to refine target accounts, messaging, and follow-up strategy • Ensure clean, accurate CRM data to support forecasting and performance tracking • Learn how to demo and how to scope these opportunities • Monitor competitor positioning, industry trends, and customer pain points across target verticals • Share insights with Sales to improve campaign strategy and outreach effectiveness • Track and optimize outreach and campaign performance with a focus on meetings booked, qualified opportunities created, and pipeline impact • Help shape vertical-specific messaging for outbound sequences, landing pages, and email campaigns • Support webinars, events, and digital campaigns through list building, follow-ups, and conversion tracking • Contribute ideas for blogs, newsletters, customer stories, and sales enablement content • Create and test A/B variations to improve engagement and response rates