• Execute a CRO roadmap built on data, insights, and hypotheses in close collaboration with the CRO Director. • Independently configure, implement and QA experiments using Adobe Target and personalization tools like VWO; including front-end-coding where needed. Collaborate with the web engineering team to scope and deliver more complex test variations, ensuring robust site tagging, and to resolve technical blockers. • Optimize pages and forms to improve full-funnel performance across digital touchpoints. • Use user research and data to inform test concepts and experiment variants. • Assess test feasibility and recommend execution approaches, balancing business priorities, resources and technical constraints. • Translate UX strategies and wireframes into test-ready variants. • Work with Marketing Analytics team to define and create audiences • Build, QA, and launch personalization experiments in coordination with cross functional teams/initiatives. • Define, monitor, and analyze success metrics for all experiments, ensuring proper data validation and instrumentation for robust experiment tracking. • Share test results and insights with Marketing and cross-functional partners. • Manage testing timelines and backlog. • Work with site authors to ensure winning variants are implemented and scaled across the site, documenting outcomes and lessons learned.