• Develop and execute a multi-year technology optimization roadmap aligned with operational growth and acquisition integration. • Evaluate current systems and identify performance gaps, redundancies, and enhancement opportunities. • Translate business needs into scalable system improvements that drive measurable ROI. • Serve as a senior advisor to executive leadership on technology performance, integration strategy, and system enhancement initiatives. • Establish KPIs that measure technology effectiveness, uptime, automation impact, and operational efficiency. • Oversee optimization of enterprise and distributed site technology platforms including: Cloud environments (AWS, Azure, GCP), POS systems and payment integrations, Membership and subscription platforms, Tunnel controllers and loT-connected wash equipment, Network connectivity and device management. • Lead system standardization across newly acquired locations. • Improve reliability, scalability, and performance of site-impacting technology. • Strengthen disaster recovery and business continuity protocols across corporate and field systems. • Identify and eliminate manual workflows through automation and system integration. • Lead cross-platform integrations between ERP, HRIS, CRM, BI, membership, and operational systems. • Standardize reporting structures to reduce manual data pulls and shadow systems. • Improve cross-functional data flow between Operations, Finance, HR, and Analytics. • Drive continuous improvement initiatives that enhance field execution and corporate reporting accuracy. • Partner with Business Intelligence and Finance teams to ensure enterprise data architecture supports scalable operational analytics and decision-making. • Enable advanced analytics initiatives that support operational forecasting, performance management, and strategic planning. • Lead the identification, implementation, and adoption of AI-driven solutions to streamline operational, administrative, and reporting processes across corporate and field environments. • Champion a culture of data intelligence and AI adoption, enabling teams to leverage automation and machine learning to improve efficiency and reduce manual processes.