• Assist in setting up, launching, and managing TikTok ad campaigns. • Support efforts in audience targeting, budget allocation, and ad scheduling. • Help monitor ad performance to ensure alignment with marketing objectives. • Collaborate with the creative team to produce short-form, high-engagement ad content. • Conduct A/B tests on creatives, captions, hooks, and CTAs to identify winning variations. • Help optimize ad creatives to improve CTR, conversions, and overall performance. • Assist in pulling reports and analyzing performance data using TikTok Ads Manager and related tools. • Identify trends, insights, and optimization opportunities based on KPIs. • Help maintain campaign documentation, tracking sheets, and performance logs. • Support campaigns on other platforms such as Meta Ads when needed. • Assist in comparing performance insights between platforms for better strategic planning. • Follow platform advertising policies and ensure all ads meet compliance standards. • Stay updated on TikTok trends, algorithm changes, and emerging ad strategies.