• Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution • Own full-funnel strategy: awareness, consideration, conversion, and retargeting • Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency • Leverage attribution models and performance data to guide decisions and forecasting • Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards • Continuously test and optimize creatives, audiences, offers, and landing pages • Partner with CRO to improve conversion rates across forms, landing pages, and lead flows • Develop and validate hypotheses through structured A/B testing • Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy • Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals • Guide creative testing frameworks and scaling strategies • Manage and mentor media buyers and performance marketers • Support recruitment, onboarding, training, and skill development • Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen • Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders • Stay ahead of B2B performance marketing trends, platform updates, and best practices • Maintain active certifications on Google Ads and Meta platforms • Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable