• Develop and execute territory sales strategies to achieve revenue, margin, and market share growth objectives. • Identify, qualify, and pursue new business opportunities within structural steel fabrication, heavy manufacturing, OEM production, and related industries. • Maintain and expand relationships with existing customers to drive repeat business and long-term partnerships. • Conduct customer discovery meetings to evaluate production challenges and automation opportunities. • Present equipment solutions aligned with customer ROI and productivity goals. • Collaborate with Applications Engineering to develop technical proposals and solutions recommendations. • Coordinate and support equipment demonstrations and customer evaluations. • Manage the complete sales cycle including lead qualification, quoting, negotiation, contract review, and closing. • Maintain accurate documentation of customer interactions and forecasts within CRM systems. • Provide pipeline updates, forecasting, and performance reporting to sales leadership. • Monitor regional market trends and competitor 'activity'. • Represent the company at trade shows and marketing events. • Support customer transition from sales to project execution teams.