• drive the operational backbone of our marketing organization • orchestrate our annual and quarterly planning cycles • manage budgets and streamline workflows for campaign managers and creative teams • lead the marketing operating rhythm, including budget planning and quarterly campaign planning • design and manage the central intake process for marketing requests • facilitate prioritization sessions for resource allocation • act as primary liaison for LRCC approvals • optimize the review process for campaign speed-to-market while ensuring compliance • lead relationships with external creative agencies and MarTech vendors • manage contracts, performance SLAs, and risk assessments with ESM and BAR • maintain the master marketing calendar and provide executive-level reporting on campaign health