• Track and analyze basic marketing performance metrics such as leads, website traffic, email engagement, and campaign results • Assist with creating regular reports and dashboards for the marketing team • Help maintain data accuracy across marketing and CRM systems • Compile and organize data from multiple sources for analysis • Assist with basic market and competitor research • Help organize customer and prospect data for segmentation and targeting • Support analysis of buyer behavior and engagement patterns • Support marketing campaigns by monitoring performance and identifying trends or areas for improvement • Assist with email, digital, website, and content performance analysis • Help track leads and marketing activity through the sales funnel • Support A/B testing and simple marketing experiments • Work closely with marketing team members to support day‑to‑day marketing activities • Partner with sales or operations teams to share insights and reports • Learn and apply best practices in marketing analytics and reporting tools