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Role Description

As our next Senior Manager, SEO/AEO, you’ll be a critical driver in defining ActiveCampaign’s future of organic growth, pioneering our strategy across traditional search and AI-based search. Your mission is to increase ActiveCampaign’s overall traffic, free trials, conversions, and new business from LLMs and organic search.

• Identify opportunities for technical improvements across the ActiveCampaign website, prioritize them based on their potential business impact, and collaborate with cross-functional stakeholders to implement them.
• Pioneer LLM optimization and Answer Engine Optimization (AEO) by developing content strategies that ensure ActiveCampaign is the authoritative source material used by LLMs.
• Implement best practices and build and execute a high-velocity global organic search roadmap, spanning technical SEO, on-page optimization, content creation workflows, and innovative AEO experiments.
• Provide international SEO guidance, ensuring good search experiences in languages other than English and supporting new region launches.
• Serve as the subject matter expert on keywords, AI algorithm shifts, site architecture, and navigation for improvements to search performance and UX.
• Monitor, analyze, and report on the performance of SEO and AEO projects on an ongoing basis, and swiftly flag and provide recommendations for course correction.
• Educate others as the resident expert on results as well as trends and opportunities to grow our share of search in the market.

Qualifications

• 8+ years of a proven track record driving growth through organic channels, including 5+ years building, scaling, and operationalizing SEO as a critical revenue channel.
• Experience with technical and international SEO.
• Experience with CMS migration, page consolidation/redirects, and on-page performance.
• Proficiency with tools like Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Looker, and demonstrated experience integrating AI tools like Profound, Peec, and AirOps.
• Strong reporting and data storytelling skills, capable of translating complex SEO/AEO performance data into clear, actionable business narratives.
• Analytical mindset, providing analysis that highlights the potential business impact related to performance, emerging trends, and opportunities in search.

Requirements

• Preferred: Experience with Craft CMS and a proven ability to drive optimization for AI-first search.

Benefits

• Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
• Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
• Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
• Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub-based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
• Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.