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Senior Director of Web Strategy
Location
United States
Posted
13 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
As Senior Director of Web Strategy, you’ll define how HubSpot shows up to the world — helping buyers discover, learn, and buy in an era of rapidly evolving digital behavior.
- Shape the next generation of HubSpot.com.
- Evolve the website to meet the needs of modern buyers who arrive more informed than ever with AI-driven, personalized experiences.
- Define and execute a forward-looking strategy that optimizes for answer engines and human interactions alike using AI to drive discovery, conversion, and engagement.
- Own the demand goal for HubSpot.com, driving both qualified leads and touchless purchases.
- Build a constant experimentation culture that uses AI and modern technology to optimize conversion and engagement.
- Turn innovation into measurable business impact.
- Bring our evolving brand and AI story to life through clear copy, design, and interaction.
- Ensure the site communicates how HubSpot helps companies grow, serving as both a storytelling and selling engine.
- Use user research and behavioral insights to create a site that’s fast, intuitive, and helpful.
- Develop and empower a global team across conversational marketing, CRO, and web strategy.
- Build a culture that’s data-driven, curious, and innovation-minded, equipping the team to lead in the AI era.
- Collaborate with creative, mar-tech, brand, product marketing, and SEO/AEO to deliver experiences that balance storytelling, performance, and innovation.
Qualifications
- 10+ years leading and scaling web strategy or digital growth in B2B SaaS.
- Hands-on technologists who stay ahead of what’s next.
- Fluent in personalization, testing, and conversational marketing tools.
- Experience managing multilingual websites and scaling experiences globally.
- Strong organizational and program management skills.
- Exceptional people leaders who attract and develop top talent.
- Excel at collaboration and communication, influencing across marketing, product, design, and engineering.
Requirements
- Strategic and customer-obsessed, understanding how modern buyers research, evaluate, and buy.
- Curious builders and problem solvers who love testing, learning, and scaling what works.
Benefits
- Annual Cash Compensation Range: $231,000 — $369,000 USD.
- Participation in HubSpot’s equity plan to receive restricted stock units (RSUs).
- Flexible work arrangements, whether remote or in-office.
Job Requirements
- 10+ years leading and scaling web strategy or digital growth in B2B SaaS.
- Hands-on technologists who stay ahead of what’s next.
- Fluent in personalization, testing, and conversational marketing tools.
- Experience managing multilingual websites and scaling experiences globally.
- Strong organizational and program management skills.
- Exceptional people leaders who attract and develop top talent.
- Excel at collaboration and communication, influencing across marketing, product, design, and engineering.
- Strategic and customer-obsessed, understanding how modern buyers research, evaluate, and buy.
- Curious builders and problem solvers who love testing, learning, and scaling what works.
Benefits
- Annual Cash Compensation Range: $231,000 — $369,000 USD.
- Participation in HubSpot’s equity plan to receive restricted stock units (RSUs).
- Flexible work arrangements, whether remote or in-office.
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