• Own and execute the HME sales strategy aligned to company revenue and growth objectives • Lead, coach, and develop a sales professionals (new business, account management, or hybrid, as applicable) • Establish clear performance expectations, KPIs, and accountability across the team • Drive a high-performance, customer-centric sales culture • Achieve and exceed bookings, ARR, and retention targets within the HME segment • Oversee pipeline generation, forecasting accuracy, and deal execution • Actively participate in strategic and enterprise-level deals • Build trusted executive relationships with HME owners, operators, and clinical leaders • Gather market and customer insights to inform product roadmap and go-to-market strategy • Partner with Marketing on demand generation, messaging, and vertical-specific campaigns • Work closely with Customer Success to ensure smooth handoffs, adoption, renewals, and upsell • Coordinate with Strategic Partnerships (e.g., manufacturers, integrated platforms) to drive joint opportunities • Implement and optimize sales processes, playbooks, and CRM discipline