• Own reporting and insights across multiple marketing channels (SEO, SEM, paid social, display, affiliate, etc.), providing visibility into spend efficiency, CPA, ROAS, LTV, and conversion metrics • Partner with growth marketing teams to evaluate campaign and channel performance, identify high-ROI opportunities, and optimize budget allocation across platforms • Lead SEO performance analysis — tracking organic visibility, technical SEO health, keyword rankings, and on-site engagement data to inform both content strategy and technical roadmaps • Build and maintain dashboards and data pipelines in SQL and BI tools (Looker, Tableau, etc.) to automate reporting and enable self-service analytics for marketing stakeholders • Develop attribution and incrementality frameworks to understand cross-channel impact, measure marketing efficiency, and optimize investment across paid and organic channels • Create robust analytical frameworks to refine decision-making across various marketing initiatives and channel experiments • Conduct A/B testing and experimentation to measure channel lift, creative effectiveness, landing page optimization, and audience targeting outcomes • Translate complex datasets into understandable narratives and actionable recommendations for both technical and non-technical audiences • Proactively identify areas for significant impact, growth opportunities, and investment prioritization across the marketing portfolio • Communicate insights effectively to marketing stakeholders and senior leadership, influencing decisions on channel strategy, budget allocation, creative direction, and product development • Collaborate cross-functionally with data science, product, engineering, and business development teams to ensure marketing data is properly tracked, tagged, attributed, and integrated into broader company analytics • Help prioritize and define roadmap for marketing analytics initiatives and tool development