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Role Description

We’re looking for a Director, Marketing to own consumer growth end-to-end across paid acquisition, product-led growth, lifecycle, brand, and community.

Franki is currently live in 6 U.S. cities and is launching into 25 new cities across the country this year. This role will own the nationwide expansion of a fast-growing consumer app, from market entry strategy to scalable acquisition and retention systems. It’s a rare opportunity to take a product with real traction and be responsible for how it shows up, grows, and wins at a national level.

This is a hands-on leadership role. You’ll set strategy and execute alongside a small, high-performing team while partnering closely with Product, Data, and Engineering to build a disciplined growth engine. Success here is not impressions or installs alone. It’s installs that convert, users who transact, and cohorts that retain. This role owns outcomes, not channels.

• Own Franki’s full consumer growth strategy across paid, product-led growth, lifecycle, brand, and community.
• Lead paid acquisition across Meta, TikTok, Google App Campaigns (UAC), Apple Search Ads, and emerging platforms, with clear accountability for CAC, payback, and cohort quality.
• Design and execute the go-to-market playbook for new city launches, scaling learnings across 25+ markets, with support from CRO, CEO, and CPO.
• Build and scale organic and leverageable growth channels including referrals, affiliates, creators, ASO, partnerships, and community-driven loops.
• Co-own product-led growth with Product, defining and prioritizing experiments across onboarding, activation, engagement, referrals, and monetization.
• Own lifecycle marketing across push, email, and in-app messaging to drive activation, repeat usage, and habit formation.
• Establish rigorous analytics, attribution, and measurement in a privacy-constrained environment.
• Define and evolve Franki’s consumer brand positioning and messaging in partnership with Design and Product.
• Build, manage, and develop a multi-disciplinary marketing team across paid, lifecycle, social, creators, and growth.

Qualifications

• 8+ years in consumer marketing, with 3+ years leading growth for mobile apps at Seed–Series C companies.
• Experience owning real budgets and accountability for CAC, LTV, retention, and payback.
• Experience scaling acquisition city by city or market by market, not just nationally from day one.
• Fluency in paid growth (Meta, TikTok, UAC, Apple Search Ads) and knowledge of scaling without burning quality.
• Hands-on experience with product-led growth, experimentation, and growth loops.
• Comfortable operating in a privacy-first world with SKAdNetwork, AdAttributionKit, and imperfect data.
• Able to zoom out to define strategy and zoom in to ship, test, and fix things yourself.
• Experience building and leading teams with clear ownership, operating cadence, and accountability.

Requirements

• Desire to own a national consumer expansion, not inherit one.
• Enjoyment of early-stage environments where speed, clarity, and accountability matter.
• Ability to think in systems, not silos, and see brand, product, and growth as one engine.
• Excitement about compounding growth through experimentation and smart loops.
• Use of AI and automation to move faster, but never outsourcing judgment.
• Value direct communication, collaboration, and low-ego problem solving.

Benefits

• Own one of the most impactful roles in the company at a pivotal inflection point.
• Lead the nationwide rollout of a consumer app with proven traction and momentum.
• Shape how millions of users discover, experience, and engage with their cities.
• Move fast, test boldly, and build systems that scale across markets.
• Join a smart, ambitious team that values autonomy, clarity, and real impact.
• Competitive compensation and full benefits.

Perks & Benefits

• Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.
• PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
• Medical, Dental & Vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.
• 401(k)
• Equipment: Computer & technology equipment applicable to your role.
• Monthly Stipend: To help cover some home office expenses.