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Role Description

We’re looking for a Sr. Demand Generation Marketer who can build and execute the programs that fill our funnel and potentially take on a larger role in Knotch’s marketing org.

You’ll design campaigns that generate awareness, engagement, and meetings, with a special focus on in-person events as a growth channel.

You’ll own the playbook for our monthly in-person events — managing recruitment, guest experience, and post-event follow-up — while also building digital & outbound programs that complement these touchpoints.

This is a foundational marketing role with real impact and visibility. You’ll work closely with the Knotch executive team to turn Knotch’s positioning into pipeline.

• Own demand generation campaigns across paid, organic, email, and event channels.
• Lead event execution for in-person & virtual events: manage logistics, guest lists, and recruitment strategy for 20–40 person executive gatherings in key cities and larger events 1-2x/year.
• Develop CTAs, offers, and post-event nurture strategies to ensure meetings and pipeline follow directly from event activity.
• Collaborate with the Sr. Product Marketing Manager on messaging, creative, and campaign strategy.
• Collaborate with Sales on campaign follow up.
• Measure and optimize campaign performance to improve efficiency and conversion.
• Work with agencies and contractors to scale execution while maintaining quality and brand alignment.
• Continuously test and refine approaches to maximize ROI and learn what works best for our audience.

Qualifications

• 7+ years of B2B SaaS, platform, and/or software-related experience in demand generation, field marketing, or growth marketing at a start-up or growth stage company.
• Experience managing or supporting in-person event programs (dinners, roundtables, conferences).
• Hands-on experience with sales intelligence, sales & marketing automation, CRM, and campaign analytics tools, including Clay/Clay equivalents.
• Data-driven approach and a strong understanding of pipeline metrics.
• Collaborative working style and a bias toward execution and iteration.
• Creativity and resourcefulness — you know how to make an impact with lean resources.

Benefits

• Knotch is a fully remote company. Candidates may work from anywhere in the U.S. or Canada.
• Comprehensive medical, dental and vision insurance eligibility.
• 401(k) plan.
• Unlimited PTO.
• 10+ company-paid holidays.
• A daily company-wide break, and more!