Talent Partner for decentralized organizations and projects that are building Web3.

Marketing Lead

MarketingMarketingFull TimeRemoteTeam 1-10Since 2019H1B No SponsorCompany Site LinkedIn

Location

New York

Posted

46 days ago

Salary

Not specified

English

Job Description

• Own positioning and messaging for the TITLES platform, tools, and artist models across all touchpoints (website, product, press, community) under a cohesive narrative. • Define who TITLES is for, why now, and the cultural shift it represents. • Develop and lead go-to-market strategies for new features, artist models, collaborations, and seasonal campaigns. • Explore, test, and scale new distribution channels to reach and retain creative communities. • Set creative briefs for campaigns and ensure execution aligns with TITLES’ high aesthetic and brand standards. • Establish shared rituals and workflows across product, engineering, community, and partnerships to align around user needs and market opportunities. • Recruit, manage, and grow a brand and product marketing team as the company scales.

Job Requirements

Deep understanding of building products for artists, creatives, and creative communities.
Proven track record identifying and cultivating cultural moments, partnerships, or narratives that elevate internet-native brands.
Strong ability to understand user sentiment using both qualitative insight and data-driven analysis.
Hands-on mindset with a willingness to execute strategies with high quality and attention to detail.
High level of empathy, strong customer-centric thinking, and the ability to anticipate user and market needs.
Comfortable operating in ambiguity and collaborating closely with leadership and cross-functional teams.