• Meet or exceed sales growth targets for Direct Rx business and other strategic targets such as premium lenses, coatings, dispensing tools and equipment, or key sales programs. • Segment territory using CRM Account Classification system and identifying key customer targets to increase territory sales. • Profile and evaluate each customer’s store operation, financial data, business model & profit drivers, and create value-based sales strategies that have positive financial impact on company. • Conduct and prepare pre-call planning and call objectives and anticipate likely objections; understand motivations and establish a relationship as a trusted advisor / consultant. • Lead sales conversation with ECPs by challenging and persuading them to change behavior. • Build agreement at each point in the sales process, remove barriers and close the deal. • Create innovative tactical and strategic approaches to meet and exceed business objectives when faced with an obstacle or a customer concern. • Treat territory as own franchise by creating and executing territory plans to achieve goals; consider required investment and financial impact in developing customer strategies. • Increase sales by effectively communicating the advantages and benefits of Carl Zeiss Vision products and services to Eye Care Professionals. • Support and implement national marketing plans, utilizing digital tools and apps. • Schedule, plan, develop and conduct on-site individual, group and office training and educational seminars to increase demand for Carl Zeiss Vision labs, lenses and dispensing tools. • Maximize and execute customer marketing programs to accomplish goals and objectives • Establish a positive, productive and collaborate working relationship with Carl Zeiss Vision employees and colleagues. • Operate with the highest ethical standard during every customer interaction and in alignment with Carl Zeiss philosophies and leadership principles. • Input accurate and timely reports via Salesforce.com. • Efficiently manage travel cost and leverage smart spending techniques. • Prepare and submit timely expense reports.