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Role Description

This role is pivotal in shaping and executing go-to-market strategies for an innovative AI solution. By collaborating with cross-functional teams, you will influence product roadmaps, craft compelling narratives, and build marketing assets that resonate with customers. Your leadership will guide the team in driving customer engagement and growth, while leveraging insights to deliver effective marketing strategies. This remote position offers the opportunity to play a key role in delivering real impacts in academic and research markets.

• Collaborate closely with executive leadership, product management, sales, and marketing teams to define strategic goals and measurable success.
• Develop enablement content and marketing assets to empower Sales, Marketing, and Customer Success teams.
• Translate key research workflows into prioritized use cases and solution narratives.
• Maintain a strategic advantage through insights on industry trends and technologies.
• Influence product roadmaps using customer research and deal feedback.
• Create differentiated messaging and value propositions for various academic stakeholders.
• Inform packaging and pricing constructs aligned to customer needs.
• Shape market models and define target personas.
• Drive customer conversion and expansion within institutions.
• Establish feedback loops between Sales, Product, and Marketing.

Qualifications

• 8+ years of progressive experience in B2B product marketing, ideally in SaaS or academic markets.
• Exceptional storytelling skills with a focus on translating technical concepts.
• Proven experience in crafting and executing go-to-market strategies.
• Strong understanding of marketing and sales alignment in B2B environments.
• Excellent strategic thinking, leadership, and decision-making capabilities.
• Strong verbal and written communication, negotiation, and stakeholder management skills.
• Experience leading cross-functional GTM efforts in a matrixed environment.
• Proficiency in market segmentation, pricing, and analytics.
• Analytical mindset with experience in using metrics for strategy optimization.
• Great project management and communication skills.

Benefits

• Competitive salary range based on location and experience.
• Eligible for an annual incentive bonus.
• Flexible work arrangements with remote options.
• Access to a country-specific benefits package.
• Career development opportunities and support.
• Inclusive and diverse work environment.
• Commitment to employee well-being and happiness.