• Own, administer, and optimize our marketing automation platform (Pardot) and its integration with Salesforce CRM • Manage and troubleshoot integrations across the marketing tech stack, including SalesLoft, ZoomInfo, LeanData, Google Analytics, and Smartsheet • Ensure data accuracy, integrity, security, and compliance across all platforms • Administer user permissions and support adherence to data privacy regulations • Design and maintain lead scoring, routing, and nurturing workflows to optimize Sales handoff • Ensure accurate MQL tracking, reporting, and data hygiene within Salesforce • Own and evolve attribution models to measure and improve campaign performance and ROI • Build, automate, and maintain marketing dashboards and reports in Salesforce, Google Analytics, and related tools • Deliver actionable insights into lead conversion, campaign effectiveness, and pipeline impact • Continuously evaluate and refine KPIs to improve forecasting, visibility, and decision-making • Support campaign execution by ensuring proper setup of automation workflows, nurture programs, and landing pages • Maintain campaign data accuracy, including UTMs, conversion tracking, and attribution tagging • Implement and manage A/B testing frameworks to optimize engagement and conversion rates • Partner closely with Sales, Customer Success, and Revenue Operations to align processes, reporting, and lead flow • Train and support internal teams on marketing tools, analytics, and best practices • Identify opportunities to automate and scale workflows for increased efficiency