• Lead the end-to-end strategy and implementation of omni-channel initiatives across Hard Rock casinos and partner properties to drive digital acquisition, retention, and cross-channel engagement. • Translate corporate omni-channel strategy into executable plans, calendars, and on-property activations that align digital and physical experiences. • Act as the primary liaison between brick-and-mortar casino leadership and online gaming and sports betting teams to ensure alignment in priorities, execution, and customer experience. • Develop and oversee cross-channel offers, incentives, promotions, and events that drive measurable customer behavior while maintaining a best-in-class guest experience. • Partner with operations, marketing, and compliance teams to ensure all activations are operationally sound and fully compliant with regulatory standards. • Drive omni-channel CRM strategies across multiple databases. • Ensure seamless communication flows between digital and property databases to support personalized, timely, and compliant customer outreach. • Define and execute a holistic omni-channel partnership strategy aligned with Hard Rock Digital’s brand, growth objectives, and market expansion goals. • Own the full lifecycle of partnerships, including pipeline development, deal execution, onboarding, activation, and renewal. • Lead off-property partnerships and activations. • Lead the implementation of omni-channel digital and physical creative assets across Hard Rock casinos and partner properties. • Partner closely with brand, creative, product, and marketing teams to align on messaging, timelines, and execution across channels. • Ensure brand consistency and cohesive customer experience across all touchpoints. • Partner with analytics and insights teams to define success metrics, evaluate performance, measure ROI, and incorporate customer feedback across omni-channel initiatives. • Ensure full compliance with all gaming regulations, licensing requirements, and corporate policies across omni-channel initiatives. • Proactively identify operational, regulatory, and execution risks and work cross-functionally to mitigate them. • Build and maintain strong relationships with property executives, internal leadership, and external vendors to ensure alignment, accountability, and flawless execution.