• Design and implement an onboarding program and ongoing coaching cadence for city-level Audience Development Managers that sets them up for success • Create a library of actionable tools, templates, and training materials supporting core tactics such as localized PR, partnerships, sponsorships, event activations, local advertising, grassroots marketing, etc • Own the national marketing strategy across the network and translate it into frameworks cities can apply locally to create effective local marketing plans, goals, and budgets • Serve as strategic advisor and trusted coach to city teams, helping them navigate challenges and maximize opportunities • Foster a culture of experimentation, shared learning, and continuous improvement across the network, while creating mechanisms for cross-pollination of ideas—identifying what's working, making it replicable, and spreading it across markets • Own national marketing programs, identifying key network-wide campaign moments and developing beneficial partnerships that could expand our reach and add value to our brand • Work in partnership with Chief Creative Officer on strategic planning, creative initiatives, brand development and aligning marketing results to overall network goals • Develop strategic and innovative brand initiatives to grow and retain members, alongside our membership team • Build out a thoughtful annual marketing plan that leverages what we’ve learned to date, building out key “tentpole” moments across the year and driving local and national efforts around them • Oversee paid digital marketing efforts determining the right combination of full-time and outside resources needed to effectively reach our goals • Oversee annual marketing budget, tracking spend and reallocating funds strategically as needed • Establish a system for reporting on marketing performance and surfacing insights to city teams and leadership • Lead a small marketing team with vision, ensuring each team member is focused effectively and developing professionally • Clarify roles and goals of HQ team and localized marketing contributors to ensure operational efficiency and brand cohesion • Deepen the entire organization’s understanding and integration of marketing across all teams, in order to tap into the bubbling creativity of the full staff • Keep up with trends in podcast and newsletter marketing, surfacing and integrating new ideas, industry best practices, and technological disruptions on a regular basis • Maintain a culture of collaboration, direct communication, and honest feedback, in line with City Cast’s values