• Serve as the primary Marketing contact for Product Development, Sales and Service teams for all Government and Taft-Hartley specific initiatives and for additional cross-segment initiatives. • Partner closely for opportunities to innovate and evolve the product offer. • Develop sophisticated, cost-effective multi-media selling systems, including a focus on adopting sponsors and train sales teams on their effective use. • Create and own compelling marketing programs with a focus on digital execution. • Establish a market-leading narrative and value proposition for the Government segment, including connection to thought leadership content. • Translate key initiatives to support distribution. • Seek and interpret data analytics and develop case studies to validate results and support sales. • Identify key provider selection priorities for plan sponsors, advisors and consultants, based on market segment. • Measure effectiveness across a variety of dimensions to continuously refine the selling system. • Guide promotion strategy, especially for priority product launches and campaigns. • Gather marketplace feedback and insights; respond efficiently to requests or ideas that can drive results. • Keep current on legislative and regulatory developments that may impact or create distribution opportunities. • Evaluate and manage return on marketing investment. • Potential participation in intermediary site visits or due diligence meetings; limited travel required.