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Role Description

The American Heart Association is seeking an experienced Marketing Communications Manager - Strategic Programs in our National Center office located in Dallas, TX. The location for this position is remote. This is a full time, benefits eligible, grant funded opportunity, with current funding through 1/30/2029.

The Manager, Marketing & Communications – Strategic Programs is responsible for supporting the development and execution of integrated marketing and communications strategies for high-priority, externally supported, or enterprise-level initiatives. This role partners closely with the Senior Marketing Communications Manager to translate program objectives into actionable marketing plans that drive measurable engagement, adoption, and impact across professional audiences. The position requires strong project management, cross-functional coordination, and performance optimization skills, along with the ability to manage complex initiatives with defined metrics and timelines.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations.

Responsibilities

• Strategic Marketing Execution
  • Support development and execution of integrated marketing and communications plans aligned to program objectives and defined performance metrics.
  • Collaborate with Science, Business Units, Communications, Digital, Social, and external vendor teams to ensure coordinated go-to-market execution.
  • Develop campaign briefs, timelines, messaging frameworks, and content calendars to support program deliverables.
  • Align marketing strategies to audience needs, including healthcare professionals, specialty groups, and other defined target segments.
• Campaign & Channel Management
  • Coordinate implementation of campaigns across paid, owned, and earned channels.
  • Partner with paid media, digital marketing, and social teams to support cohesive channel strategy execution.
  • Manage vendor relationships and marketing deliverables to ensure quality, timeliness, and alignment with objectives.
  • Monitor campaign performance, analyze results, and recommend optimizations based on data insights.
  • Support testing and experimentation efforts to improve reach, engagement, and performance.
• Project Management & Cross-Functional Collaboration
  • Lead day-to-day marketing project management for assigned programs, ensuring milestones, approvals, and deliverables remain on track.
  • Facilitate communication across cross-functional stakeholders to maintain alignment and clarity of roles.
  • Support budget tracking and ensure marketing activities remain within approved funding parameters.
  • Prepare performance reports, dashboards, and presentations for internal stakeholders and leadership.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Health, or related field, or equivalent experience.
• 3 years of experience in marketing, marketing communications, or campaign management; 5 years of experience is preferred.
• Experience executing integrated marketing campaigns across multiple channels.
• Strong project management skills with ability to manage multiple priorities and deadlines.
• Experience working with internal teams and external vendors under strict timelines.
• Working knowledge of marketing performance metrics and reporting.
• Strong written, verbal, and presentation communication skills.

Preferred

• Experience in healthcare, scientific meetings, professional education, or nonprofit environments.
• Experience supporting externally funded or grant-supported initiatives.
• Experience supporting marketing efforts targeting healthcare professionals.

Compensation & Benefits

• The expected pay range is $75,000 - $85,000.
• Pay is commensurate with experience; geographic differentials to the pay range may apply.
• The American Heart Association invests in its people. Here are the main components of our total rewards package.
• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.
• Tuition Assistance - We support the career development of all employees.