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Role Description

Fundraise Up is seeking an Account-Based Marketing Manager to plan and execute targeted marketing programs that engage and influence our most important Enterprise and Strategic accounts. This role plays a critical part in supporting complex sales cycles by developing and running personalized marketing programs that help build relationships with senior decision-makers, engage buying groups, and accelerate high-value opportunities.

Working closely with Sales, Revenue Operations, Partnerships, and Marketing, the ABM Manager will design and execute multi-channel account-based initiatives that combine:

• Digital engagement
• Personalized messaging
• Executive experiences
• Targeted campaigns

The ideal candidate thrives in complex environments, enjoys solving problems with limited precedent, and can translate high-level account priorities into focused marketing programs that move opportunities forward.

Role Responsibilities

• Execute account-based marketing programs targeting a defined set of Enterprise and Strategic accounts.
• Design and coordinate 1:1 and 1:few ABM plays that engage key decision-makers and buying groups.
• Partner with Sales to support account plans, opportunity progression, and executive engagement.
• Develop personalized messaging, value narratives, and content experiences tailored to enterprise stakeholders.
• Execute multi-channel ABM campaigns across LinkedIn, email, paid media, content hubs, direct mail, and events.
• Support high-touch executive engagement initiatives including curated dinners, events, and account-specific experiences.
• Conduct account research to identify buying group members, whitespace opportunities, and engagement signals.
• Monitor account engagement, campaign performance, and pipeline impact across the target account portfolio.
• Test new ABM approaches and engagement tactics to improve program effectiveness.

Qualifications

• 4-7 years of B2B marketing experience with strong exposure to enterprise demand generation, ABM, or strategic account marketing.
• Demonstrated experience executing multi-channel ABM programs targeting complex buying groups.
• Strong analytical skills with the ability to evaluate account engagement and pipeline signals.
• Experience working closely with Sales teams to support account strategies and opportunity progression.
• Ability to independently plan and execute marketing initiatives aligned with broader strategic objectives.
• Experience using marketing and sales platforms - Salesforce, HubSpot, LinkedIn, and ABM or intent tools.
• Comfort operating in fast-paced environments where priorities evolve and initiatives require adaptive planning.

Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• FSA and HSA Spending Account.
• 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
• Generous home office stipend to support your remote workspace.
• Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
• Charitable giving program and paid volunteer time off with registered non-profits.