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Role Description

As a Senior Product Marketing Manager at dbt Labs, you will play a pivotal role in shaping the market perception of dbt—the industry standard that helps organizations build, manage, and analyze data at scale for analytics and AI. This role involves:

• Driving the go-to-market strategy for dbt, focusing on features for AI workflows and use cases.
• Crafting product positioning and messaging with clear, differentiated positioning for dbt.
• Developing and executing marketing campaigns that articulate the value and unique advantages of dbt.
• Collaborating with Product and Engineering to shape product strategy using competitive, customer, and market insights.
• Creating and maintaining a core bill of materials including web content, messaging guides, and internal enablement materials.
• Developing and executing product launch and campaign strategies that drive pipeline for new customer and expansion opportunities.
• Creating and maintaining internal sales tools like playbooks that reflect a high degree of customer understanding.
• Working with Revenue Marketing teams to ensure consistent delivery of strategic narratives and product messaging.
• Measuring and reporting on the effectiveness of marketing campaigns to drive continuous improvement.

Qualifications

• 4+ years of experience in product marketing, preferably within the data analytics domain.
• A proven track record of developing and executing successful marketing campaigns for B2B software products.
• Strong understanding of the data analytics industry and its challenges.
• Exceptional written and verbal communication skills, with a talent for storytelling.
• Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities.
• Demonstrated analytical skills, leveraging data to inform marketing strategies and decisions.

Requirements

• Prior experience working at a data analytics, AI, and/or open source software company.
• Familiarity with the modern analytics stack and a strong grasp of market dynamics within it.
• Experience as an end-user of dbt, and/or experience as a data analyst, data engineer, or data scientist.

Benefits

• Annual Salary: $150,000 - $200,000 USD
• Equity Stake
• Unlimited vacation (and yes we use it!)
• 401k
• Pension Plan
• 16 weeks Paid Parental Leave
• Wellness stipend
• Home office stipend, and more!
• *Equity or comparable benefits may be offered depending on the legal limitations.