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Role Description

• Lead the vision, strategy, and execution for life insurance product development and improvement.
• Conduct market monitoring and competitive intelligence to identify opportunities, segments, and approaches for competitive advantage.
• Streamline and optimize the product portfolio across the company, eliminating redundancies and ensuring profitability.
• Develop and implement future product strategies aligned with corporate objectives and market trends.
• Collaborate with sales, distribution, marketing, and customer experience teams to ensure product offerings meet client needs and business growth targets.
• Oversee the deployment and management of new products, including digital strategies and change management initiatives.

• Define and maintain underwriting philosophy, guidelines, and risk tolerance and ensure consistency across business units.
• Lead initiatives to automate underwriting processes, leveraging advanced rules engines, AI-driven risk scoring, and predictive analytics.
• Ensure underwriting systems are integrated with digital platforms for seamless agent and client experiences.
• Monitor industry trends and regulatory changes to proactively update underwriting practices.
• Establish performance metrics and reporting frameworks for underwriting efficiency and accuracy.
• Ensure compliance with regulatory standards and internal audit requirements.

• Partner with actuarial, claims, and other business units to align product and underwriting strategies.
• Mentor and develop leaders and staff, fostering a culture of innovation, accountability, and continuous improvement.
• Act as a change management catalyst to facilitate the implementation of new initiatives.

Qualifications

• Bachelor’s degree in Business, Finance, Actuarial Science, Marketing, or related field; FSA preferred.
• 12+ years of progressive experience in product development and underwriting, with at least 8 years in management or senior leadership roles.
• Proven track record in product strategy, competitive intelligence, and underwriting automation.
• Strong knowledge of life insurance products, regulatory requirements, and risk management principles.
• Exceptional leadership, communication, analytical, and strategic thinking skills.

Benefits

• Salary Range: $250,000-$300,000
• Medical Insurance: Choose from a variety of plans to fit your healthcare needs.
• Dental Insurance: Coverage for preventive, basic, and major dental services.
• Employer-Paid Vision: Comprehensive eye care coverage at no cost to you.
• Employer-Paid Basic Life and AD&D Insurance: Peace of mind and additional protection.
• Employer-Paid Short-Term and Long-Term Disability Insurance: Financial support in case of illness or injury.
• 401(k) Plan: Save for your future with a company match to help you grow your retirement savings.
• PTO and Sick Time accrue each pay period: Take time off when you need it.
• Annual Bonus Program: Performance-based bonus to reward your hard work.

Company Description

Fidelity Life is a leading provider of financial security for middle market consumers. With a history of innovation, the company is redefining the life insurance industry with patented products and processes. Fidelity Life pioneered the use of predictive analytics to streamline the new business process and revolutionize the speed that policies can be issued. Established in 1896, Fidelity Life enjoys a long track-record of success and continues to build its reputation of sound fiscal management and customer-focused innovation.

In concert with Fidelity Life, eFinancial is an online and call-center-based insurance agency with a proven direct-to-consumer life insurance model. Using a proprietary and patented sales technology platform, eFinancial’s licensed agents help thousands of consumers each day with their unique life insurance needs – often with just a single phone call. To complement this channel, the company recently expanded to offer an entirely digital purchase experience.

Fidelity Life and eFinancial are part of iA Financial Group and are revolutionizing the life insurance industry to make protection more accessible and affordable for everyday Americans. With integrated marketing, product manufacturing, and controlled distribution, the enterprise is uniquely positioned to grow.