• Own and manage the complete sales cycle within the South Central / West territory, from prospecting through close • Build and execute quarterly territory plans aligned to pipeline, demos, orders, and revenue targets • Prospect and qualify new opportunities through outbound outreach, referrals, events, and inbound leads • Manage and grow existing customer and dealer relationships • Conduct needs assessments and deliver tailored proposals; negotiate within established guidelines • Safely tow, transport, and operate CMC spider lifts for on-site demonstrations, trainings, and customer events • Deliver equipment and coordinate customer onboarding and MEWP training sessions • Recruit, onboard, and support dealer and distributor partners; conduct joint pipeline reviews and co-marketing initiatives • Maintain accurate pipeline management, forecasting, and reporting in CRM • Gather and communicate voice-of-customer insights and competitive intelligence to internal teams • Collaborate with service, marketing, and operations to ensure customer success • Represent CMC at trade shows, industry events, and internal training sessions, including limited out-of-territory travel • Uphold company standards for safety, compliance, and brand representation