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Role Description

We are seeking a highly strategic and product-obsessed Product Category Director - Fleece & New Categories to lead innovation, product development, and execution within a key category at Comfrt. This role owns the end-to-end product lifecycle and partners closely with Design, Creative, Technical Design, Sourcing, and Merchandising to bring differentiated, high-quality products to market at speed while maintaining the standards that define the brand. This is a hands-on leadership role. The ideal candidate is comfortable rolling up their sleeves and engaging in the details of product development execution while maintaining a high-level strategic view of category growth and product direction.

Key Responsibilities

• Category Strategy & Product Innovation
  • Own category product vision, roadmap, and long-term growth strategy
  • Identify whitespace opportunities and new product concepts through market analysis, competitive intelligence, and trend research
  • Consistently analyze market trends, fashion trends, consumer behavior, and sales data to inform product strategy and category direction
  • Demonstrate the ability to anticipate emerging trends and translate them into meaningful product opportunities for the brand
  • Continuously identify whitespace across the market, fashion landscape, and evolving consumer needs to inform new product development
  • Maintain strong awareness of fashion trends, cultural shifts, and evolving customer preferences
  • Translate brand vision, customer insight, and cultural trends into product direction
  • Drive innovation that expands the Comfrt product ecosystem while maintaining brand authenticity
• End‑to‑End Product Development Leadership
  • Own the full product development lifecycle from concept through commercialization
  • Develop product briefs and guide product creation from ideation to launch
  • Partner closely with Design to shape product expression and aesthetic direction
  • Lead key development milestones including concept reviews, sampling, fit sessions, and approvals
  • Build and manage product development calendars to ensure timely delivery of product launches
  • Drive development speed and efficiency by identifying creative ways to streamline development processes and accelerate timelines without compromising product quality
  • Bring new product ideas to market quickly by optimizing development calendars and leveraging agile development approaches
  • Demonstrate the ability to develop both complex functional products and trend-driven fashion concepts within disciplined timelines
  • Balance speed-to-market with technical execution, ensuring products meet performance, quality, and brand standards
• Hands‑On Product Execution
  • Work directly with cross‑functional teams and vendors to ensure product development milestones are achieved
  • Engage closely in day‑to‑day product development execution to solve issues quickly and maintain development momentum
  • Partner with Sourcing and factories to ensure feasibility, cost targets, and production timelines are met
  • Balance speed‑to‑market with quality standards and brand integrity
  • Step in when needed to remove roadblocks and keep product development moving forward
• Cross‑Functional Leadership
  • Partner with Merchandising to align category strategy with assortment architecture and commercial performance
  • Collaborate with Marketing to ensure product launches align with storytelling and campaign moments
  • Work closely with Technical Design to ensure product quality, fit, and construction standards
  • Align with Buying and Supply Chain to support inventory strategy and production timelines
• Product Performance & Continuous Improvement
  • Monitor product performance, customer feedback, and competitive activity
  • Use insights to refine future development and expand successful product franchises
  • Identify opportunities to improve development efficiency, product quality, and speed‑to‑market

Qualifications

• 10–15+ years of progressive experience in product development, product management, or category leadership within apparel or consumer brands
• Bachelor’s degree in business, Merchandising, or a related field
• Deep expertise across the full product development lifecycle—from concept and innovation through commercialization and production
• Strong category expertise with a track record of identifying innovation opportunities and scaling successful product franchises
• Demonstrated ability to deliver product on time while maintaining high standards of quality, performance, and brand integrity

Must Have Qualities

• Collaborative: Experience partnering closely with vendors, sourcing teams, and supply chain partners to bring product to market efficiently
• Collaborative by nature — thrives in cross-functional entrepreneurial environments and values partnership across design, merchandising, sourcing, and marketing
• Leadership: Proven experience operating at the Director level or higher within high-growth or global consumer brands
• Hands-on leadership style with a willingness to engage directly in product development execution when needed
• Ability to balance strategic category leadership with the day-to-day operational details required to bring product to market
• Growth Mindset: Possesses a growth-oriented mindset—constantly identifying whitespace, translating insights into opportunities, and building clear strategies to expand the category
• Experience scaling product categories and driving growth across multiple markets
• Creative problem solver who thrives in fast-moving, entrepreneurial environments
• Insight Driven Product Strategist: Highly analytical with the ability to translate market insights, sales performance, and competitive intelligence into actionable product decisions
• Deep understanding of customer: Strong product aesthetic and instinct for translating brand vision into compelling, customer-relevant product
• Deep appreciation for the Comfrt brand aesthetic and customer, with the ability to build product that feels authentic to the brand

Benefits

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness
• Work in a supportive, creative environment where your ideas and growth are valued
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment